SuperCharms began with a simple obsession: capturing the beauty of jewellery through the lens. What started as taking photos gradually became something more ambitious – a desire to design their own. Today, SuperCharms is an online store where jewellery is treated as art, built on a passion for beauty, silver craftsmanship, and the tiny details that make each piece feel personal.

The store specialises in silver-based jewellery, offering a wide range of charms for personalising bracelets, delicate bracelets to pair them with, classic and modern rings and necklaces, subtle everyday earrings, and moissanite pieces that bring a touch of luxury at an accessible price point. Everything is designed to let customers build combinations that reflect their own style, rather than just buying a finished set off the shelf.

SuperCharms was born from a passion for jewellery and photography. It started with taking jewellery photos – it quickly became clear that we wanted to create our own designs and see what our customers liked best.

– Maciej, Co-Owner, SuperCharms

Behind the scenes, that joy comes from constant experimentation. New designs are introduced, tested, refined, and sometimes retired based on how customers respond. The result is a collection that’s always evolving, shaped by real feedback rather than trends alone.

As the shop grew and more customers discovered SuperCharms online, one thing became clear: the digital experience – especially at checkout – had to be as smooth and thoughtful as the jewellery itself. That’s where their path eventually crossed with Montonio.

The challenge

As SuperCharms’ audience grew, so did the number of customers reaching the checkout – but not everyone made it through. The team relied on a mix of payment providers, and the experience varied widely from day to day. Some issues were predictable; others appeared without warning.

Unpaid and rejected orders became a recurring frustration. Many customers struggled with the BLIK payment flow, especially when switching between their banking app and the payment gateway. Even when shoppers intended to complete the purchase, the process sometimes broke mid-flow.

Previously, we used other payment providers like Przelewy24 and PayNow, and the experience was mixed. There were days when there were a lot of unpaid/rejected orders. Customers often had trouble returning to the payment gateway page after exiting the banking app with the copied BLIK code.

– Maciej

For a brand built on care, detail, and experimentation, hidden checkout friction wasn’t just a technical inconvenience – it risked undermining the customer experience SuperCharms worked so hard to create.

The solution

When it became clear that the checkout experience needed to be more reliable, SuperCharms started looking for alternatives that would fit smoothly into their existing WordPress setup. The goal wasn’t to overhaul the entire store – just to ensure that customers could pay without unnecessary steps or confusion.

Montonio first appeared on their radar through recommendations in online communities. Store owners with similar setups were reporting better stability and fewer abandoned payments, and the SuperCharms team paid close attention. The Montonio WordPress plugin also had strong reviews, suggesting it would be a straightforward addition rather than a complex technical project.

“We chose Montonio because it was highly recommended online, and the plugin itself had positive reviews in the WordPress repository. Configuration was quite easy.”

With a practical setup process and no disruption to the storefront, the team made the switch. For a business that values experimentation and incremental improvement, it was a small but meaningful step – one that would end up having a larger impact than expected.

The results

The impact of the change showed up almost immediately. After switching to Montonio, the team noticed something they had never seen before in the store’s history: every single order in the first week was completed without payment issues. No abandoned BLIK flows, no unexplained failures, no follow-up calls to check whether a purchase had actually gone through.

For a shop accustomed to seeing unpaid or rejected orders on busy days, the contrast was sharp.

In the first week after implementing Montonio, there wasn't a single unpaid order – something that had never happened before. When we called customers after their purchases, we never heard from them about any payment issues.

– Maciej

The absence of complaints was just as meaningful as the successful payments. Instead of troubleshooting or clarifying failed transactions, the team could focus fully on what they enjoy most: creating new designs, testing ideas, and improving their collection.

A smoother checkout didn’t change who SuperCharms is – but it removed the friction that had occasionally interrupted the customer experience. The store could finally trust that the last step of the journey matched the care they put into everything that comes before it.

Looking ahead

With the checkout experience streamlined, SuperCharms is turning its attention back to what drives the brand: creating new jewellery, testing fresh ideas, and evolving the collection with every customer interaction. The team continues to experiment with designs, refine details, and introduce pieces that reflect the growing tastes of their community.

Next year, they plan to broaden that community even further. Expanding into new markets and selling internationally is the natural next step – a chance to bring their design-first approach to a wider audience without compromising on the craftsmanship and detail that shaped the brand from the beginning.

We want to continue developing the store, introducing new collections, and testing fresh ideas. Next year, we also plan to expand into other markets and sell internationally.

– Maciej

For SuperCharms, the path forward is one of steady experimentation and thoughtful growth. With a checkout process they can trust, they’re free to focus on the creative work that inspired the store in the first place.