ALAUSHU is a family-founded wellness brand from Lithuania, inspired by Alaušai Lake – a place that holds deep personal meaning for the founders. From the beginning, they wanted the brand to reflect the calm, clarity, and authenticity of that landscape in people’s everyday wellness routines.

We wanted to cultivate a healthy and mindful daily life. We searched for products with transparent formulas – innovative, scientifically backed, research-based, and fairly priced.

– Goda

What they found instead was a market full of trade-offs. Many products offered the quality they wanted but at a price that felt inaccessible, while more affordable options often didn’t meet their standards.

This gap pushed the team to build a brand aligned with their own expectations as customers.

We brought together a team that enables us to develop and offer what we ourselves had long been looking for – transparency, innovation, high quality, and affordability.

– Goda

As ALAUSHU grew, this philosophy of simplicity, trust, and science-backed wellness began to resonate with a wider audience. More visitors were discovering the brand and reaching the checkout with clear intent to buy – and with that momentum came higher expectations for a smooth, reliable online experience, especially during peak periods.

The challenge

With growing interest in the brand, more customers were making it to checkout – but many weren’t completing their orders. The ALAUSHU team started seeing a pattern: an elevated abandoned cart rate and a steady stream of customer questions about how to navigate the checkout flow.

These weren’t isolated issues. Customers occasionally faced unclear steps or payment failures that disrupted the buying process. For a brand that prioritised transparency, simplicity, and a smooth experience end to end, this friction became a real concern.

The timing added pressure. Black Friday was approaching, and the team knew the existing setup might struggle under peak traffic. They needed a checkout experience that was straightforward and reliable – and they needed it quickly, without introducing new risks during the busiest shopping period of the year.

The solution

The ALAUSHU team began exploring alternatives that could simplify their checkout flow without adding complexity to their operations. Montonio stood out for its clear setup process and the ability to streamline payments in a way that matched how ALAUSHU preferred to serve its customers.

After reaching out, the next steps moved quickly. The team was guided through the integration and went live the very same day, with support available throughout the process to ensure everything was configured correctly.

It was the quickest onboarding we’ve ever experienced. The Montonio team guided us through everything, and we were live the same day. Right before Black Friday, this level of reliability and support was priceless.

– Goda

With Montonio in place, the previously complex checkout flow was replaced by a faster and more intuitive experience. The transition required minimal effort and caused no downtime, giving the team a stable payment setup they could trust.

The results

The impact of the new checkout was visible immediately. ALAUSHU saw a significant drop in abandoned carts, along with a clear increase in completed orders. Customers were able to move through the payment flow more smoothly, and the number of support questions about checkout issues decreased.

The team felt the difference during their busiest period of the year.

Switching to Montonio right before Black Friday was the best decision we could’ve made. Payments became seamless, customers encountered fewer issues, and we saw a real boost in sales.

– Goda

Beyond the numbers, the improved checkout allowed the team to shift their focus back to product development, communication, and customer experience – the parts of the business that shaped ALAUSHU’s growth from the start.

Looking ahead

With a reliable checkout experience in place, ALAUSHU can now focus on developing the brand and expanding its reach. As their customer base continues to grow, the team feels confident navigating new markets with a payment flow that supports their pace.

Montonio remains a partner in the background, helping ensure that the online experience reflects the same clarity and care that define the brand’s products.

ALAUSHU’s goal stays unchanged – to help people build simple, sustainable, and affordable wellness routines every day.

To follow ALAUSHU’s journey, you can find them on Instagram.