How Daily Spoon simplified checkout operations and successfully expanded to Poland

Daily Spoon is a Lithuanian wellness brand founded in 2020 by Radvilė and Emonas. They built it around a simple idea: wellbeing is less about dramatic resets and more about small habits people can actually keep. From the start, Daily Spoon has focused on rituals – spoonful-sized routines designed to make everyday nutrition feel clearer and more approachable.

Their approach is intentionally grounded. Daily Spoon positions itself away from miracle claims and vague wellness marketing, instead emphasising transparent ingredients and straightforward communication. That commitment to doing things properly also shows in how the founders continue to develop their expertise; in 2024, Radvilė graduated from the Institute for Integrative Nutrition in New York, specialising in hormone and gut health.

As their community reaches over 80,000 people, the brand has continued to evolve, recently celebrating this growth with a refreshed visual identity. Over time, their range has grown into a full set of daily rituals, from superfood blends and supplements to plant-based proteins and matcha, all designed to fit into real routines rather than occasional kick-starts.

Moving from a fragmented setup to a stable foundation

As Daily Spoon grew, the team started to feel the strain of managing payments behind the scenes. Their setup relied on several different vendors, each with its own configuration and platform. The operational cost added up quickly: reconciling payments in multiple places, jumping between systems for refunds, and pulling reporting from more than one dashboard.

The goal wasn’t to rebuild everything from scratch. It was to make the checkout simpler to run and easier for customers to use. The team also wanted to introduce modern wallet payments like Apple Pay and Google Pay without turning their payment setup into an even bigger stack of tools. In August 2024, Daily Spoon started using Montonio to consolidate their payments into one platform and reduce the operational load.

Previously, we used multiple vendors, which meant separate setups and separate platforms. It was a drain on our resources. We were constantly checking for payments across different platforms, visiting separate sites for refunds, and trying to piece together reporting. We needed something more intuitive.

– Emonas

The team started with an initial consultation and received clear guidance on what to prioritise. They also valued having a platform that felt straightforward to use day-to-day. When something needed to change quickly, responsive support became a key factor.

No matter what I asked, I always got broader answers than I expected and very quickly. You really start to appreciate that responsiveness when you need to change something here and now.

– Emonas

Entering Poland: Bridging the trust gap with local payments

In 2025, the team moved on to the next stage of growth: expanding beyond Lithuania. They chose Poland, but quickly learned that customer expectations aren’t universal. Delivery preferences and payment habits differ significantly, and those "standard" expectations shape trust at the moment of purchase.

The key point when moving from Lithuania to Poland is understanding that consumer habits are completely different. There are different delivery methods and different payment habits, like BLIK.

– Emonas

In Poland, BLIK is a baseline requirement. For Daily Spoon, the challenge was that offering local payment methods usually requires a Polish bank account. Opening one as a foreign company is a slow, manual grind involving notarised documents and physical trips to bank branches.

Without BLIK, the team felt they wouldn't be truly testing the demand for their products; they would be testing how much friction a customer is willing to tolerate. By using Montonio, they were able to bypass the months of paperwork and launch in Poland with BLIK already integrated.

If we had tried to launch without this, the test would have been invalid. Trust is very important to Polish buyers, and it’s hard to gain that trust without offering the options they expect. The alternative to testing with Montonio is excellent because you have BLIK alongside standard card payments. I looked at the data – 67% of our Polish buyers used BLIK.

– Emonas

As soon as the store went live, the high adoption of BLIK confirmed their hunch. Having the right local infrastructure in place meant Daily Spoon could land in a new country and immediately feel like a local choice, turning the expansion into a successful reality.

Scaling further: A platform for international growth

For Daily Spoon, Poland is part of a broader direction. The team’s focus is on continuing to enter new markets and doing it in a way that doesn’t require rebuilding checkout each time, or compromising on what customers expect locally.

Our focus now is on new markets, and it’s good to know that as we scale, Montonio provides a stable foundation that allows us to launch in new regions quickly and reliably.

– Emonas

With that approach, payments become less of a recurring project and more of a stable layer underneath growth. It lets the team stay focused on products, customers, and the routines they’re building the brand around.

You can follow Daily Spoon’s journey and explore their rituals on TikTok, Instagram, and Facebook.